Built an interactive digital experience for Edelman’s 25-year Trust Barometer milestone, translating longitudinal trust research into an accessible, high-clarity narrative.

The project combines a story-first landing page with data exploration tools focused on trust across four institutions: Business, Government, Media, and NGOs (including the Trust Index).

Core sections include:

• Trust Barometer Insights and long-term macro patterns
• Events That Impacted Trust over 25 years
• Interactive filtering by institution, country, and demographics
• Archives and special reports (including Innovation in Peril)

Live website: edelman.com/trust/25years.